Bounty Newsroom

Timeline

2010

  • 2015

    Bounty launches Bounty With Dawn

  • 2012

    Brandmark refresh

  • 2011

    Breast Cancer Awareness packaging

  • 2011

    Celebrating the Olympics through packaging

2000

  • 2008

    Bounty becomes a 2 billion dollar brand

  • 2003

     Launch of Bounty Basic

  • 2003

    Bounty base product updated with bigger quilts

1990

  • 1998

    Launch of Bounty Quilted Napkins

  • 1997

    New brandmark introduced with trademark green color

  • 1996

    Bounty becomes a Billion Dollar Brand

  • 1994

    Quilted Emboss Is Added

  • 1991

    Introduced Select-A-Size ®

  • 1991

    Bounty launches in Canada

1980

  • 1980

    Packaging Design Evolution

1970

  • 1975

    Bounty captures market leadership

  • 1970

    Rosie advertising campaign starts

  • 1970

    Through Air Drying (TAD) technology patented

1960

  • 1965

    Bounty offers new decorated towels with prints

  • 1965

    The first bounty roll is produced

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