Bounty Newsroom

Bounty Celebrates 50 Years of Innovation as Leader in the Paper Towel Industry

Bounty Celebrates Half-Century Anniversary by Opening Up a Diner for the Day and Unveiling a New Nostalgic Video that Highlights 50 Years of Clean Up

Wednesday, April 29, 2015 8:02 pm EDT



Public Company Information:

"Bounty has been soaking up spills for five decades, offering Americans a better way to clean all of the spills and messes that come with everyday life"

CINCINNATI--(BUSINESS WIRE)--Bounty paper towels, America’s favorite Quicker Picker-Upper, is proud to celebrate 50 years of innovation and excellence. Since its launch in 1965, Bounty has been a leader in the paper towel industry, listening closely to consumer needs and making products that help Americans pick up life’s every day messes. Today, the brand marks its 50th anniversary with a celebration at “Bounty Diner” – a takeover of Joe’s Diner on 1203 Sycamore St in Cincinnati, OH – offering free meals and snacks to the public from 6 a.m. to 6 p.m. Bounty is also unveiling a video that revisits how the Quicker Picker-Upper has been a staple in the American home for generations. The nostalgic video can be viewed at

Bounty’s earliest commercials featured the iconic character Rosie, from the fictional Rosie’s Diner, who introduced Bounty as the “Quicker Picker-Upper.” She used Bounty paper towels to clean up after her patrons’ many spills, demonstrating Bounty’s superior absorbency and strength. The Bounty diner takeover is a unique one-day tribute to Rosie, as well as Bounty’s rich history of innovation, and all are welcome to this special “throwback” experience,

“Bounty has been soaking up spills for five decades, offering Americans a better way to clean all of the spills and messes that come with everyday life,” says Matt Barresi, Bounty Marketing Director. “We’re proud to celebrate Bounty’s 50th anniversary and recognize the brand’s long history as the Quicker Picker-Upper. From our first paper towel product in 1965, through the launch of our latest innovation, Bounty with Dawn, Bounty has continually revolutionized our product so consumers can pick up messes quickly and completely. Today, we’re celebrating at the ‘Bounty Diner’ and thanking Americans for letting us into their homes for 50 years and counting.”

The recent launch of Bounty with Dawn reinforces Bounty’s place as a leader in the paper towel industry. Launched in February 2015, new Bounty with Dawn is a 2-in-1 product that combines an ultra-durable Bounty paper towel with the cleaning power of Dawn, and it can be used to blast through tough messes in the kitchen and home. More information on new Bounty with Dawn and other Bounty products can be found at

For more information on Bounty, visit , or follow on Twitter at

About Procter & Gamble [NYSE:PG]

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


Procter & Gamble
Victoria Schooler, +1- 513-634-0706
McKenzie Mahoney, +1- 646-500-7747

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